Chiropractic News

Tee up for more profits

A seminar at the country club is a key step in establishing a niche in the golf market. To prepare the seminar:

• Contact the golf club head pro;

• Deliver a packaged overview of the seminar — a cover letter that defines the purpose of the seminar, an outline of the presentation, and time allocation (including time for a Q&A), and a short biography of yourself and any other contributing healthcare practitioners;

• Organize visual aids, such as diagrams, illustrations, and photos;

• Practice the presentation in front of a “live” audience; and

• Prepare information about your practice for distribution to participants.

When you make the presentation, hand out token gifts imprinted with your message, along with the package containing information about wellness and the services you offer.

— Gina Piazza
GMP FITNESS, LLC
www.golfchirocare.com

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